With a background in corporate marketing and business analysis, I craft content and creative solutions with an unrelenting focus on audience, purpose, and integrity for businesses and nonprofits.
Pitched & published an article as a subject matter expert on marketing and selling to readers beyond the US, based on established success in this field. Tips and recommendations with some downplayed examples (not just a case study).
Marketing content writing/ghostwriting with SEO keywords and link placement.
"Websites need frequent updates. Even when you’re keeping your content fresh, a full overhaul has to be completed on a regular basis. Here’s why:
Upgrade your code
Technology constantly changes. Your phone is obsolete in a matter of months, replaced by newer, faster, better (and hopefully more battery life!) Think about your website in the same way. While some elements of machinery and programming languages hold on to the core of their form, bits and pieces are continually being tweaked. What ..."
Commissioned guide for Skyscanner's new Canadian travel site/blog on current, local events and festivals.
Holiday edition newsletter for a YA SFF fiction author with inspirational content for Christmas 2018. Open rates of 18-30% for a list of 10,000 subscribers (measured over two batches: MailChimp & Email Octopus) and dozens of personal responses proved effectiveness as a relationship and trust-based marketing campaign. Included social media copywriting for social sharing and multi-platform release.
Sale edition of a YA SFF novelist's newsletter to a list of over 10,000 subscribers. Newsletter style is content-rich with a relationship-based marketing strategy and features teaser and community-building content to support sales message. Includes copy writing for social sharing.
Searchable archive of writing projects including in-house and remote technical writing, case studies, training guides, blogs, content marketing pieces, web copy. and more under pen names K.A. Wiggins or Juniper James, or ghost-written under client accounts.
Three separate contracts:
-Copy edit & proofread of the second edition of "Engage: Draw Close to God, Draw Friends to God" by John F. Smed, Justine Hwang, 2019.
-Proofread of the first edition of "Prayer for the City: Bootcamp for Urban Mission" by John F. Smed, 2012.
-Light copy edit & proofread of the revised edition of "Journey in Prayer: Seven Days of Prayer with Jesus" by John F. Smed, 2007.
Full production of a YA dystopian fantasy novel, "Blind the Eyes" by K.A. Wiggins, 2018, including concept and positioning, content writing/creative writing, social media, email & comprehensive copy-writing/marketing, print layout, ebook formatting, and audio production.