With a background in corporate marketing and business analysis, I craft content and creative solutions with an unrelenting focus on audience, purpose, and integrity for businesses and nonprofits.
Pitched & published an article as a subject matter expert on marketing and selling to readers beyond the US, based on established success in this field. Tips and recommendations with some downplayed examples (not just a case study).
Commissioned guide for Skyscanner's new Canadian travel site/blog on current, local events and festivals.
Holiday edition newsletter for a YA SFF fiction author with inspirational content for Christmas 2018. Open rates of 18-30% for a list of 10,000 subscribers (measured over two batches: MailChimp & Email Octopus) and dozens of personal responses proved effectiveness as a relationship and trust-based marketing campaign. Included social media copywriting for social sharing and multi-platform release.
Sale edition of a YA SFF novelist's newsletter to a list of over 10,000 subscribers. Newsletter style is content-rich with a relationship-based marketing strategy and features teaser and community-building content to support sales message. Includes copy writing for social sharing.
Searchable archive of writing projects including in-house and remote technical writing, case studies, training guides, blogs, content marketing pieces, web copy. and more under pen names K.A. Wiggins or Juniper James, or ghost-written under client accounts.
Three separate contracts:
-Copy edit & proofread of the second edition of "Engage: Draw Close to God, Draw Friends to God" by John F. Smed, Justine Hwang, 2019.
-Proofread of the first edition of "Prayer for the City: Bootcamp for Urban Mission" by John F. Smed, 2012.
-Light copy edit & proofread of the revised edition of "Journey in Prayer: Seven Days of Prayer with Jesus" by John F. Smed, 2007.
Full production of a YA dystopian fantasy novel, "Blind the Eyes" by K.A. Wiggins, 2018, including concept and positioning, content writing/creative writing, social media, email & comprehensive copy-writing/marketing, print layout, ebook formatting, and audio production.